The self-service alternative to a broker
Sell your small business
without a broker at all.
Not a cheaper broker. Not an AI-powered broker. An intelligent workflow platform that replaces the repeatable parts of a business sale — so you can run the process yourself and keep the six-figure commission.
No commission · No broker · SaaS pricing
Sale of a $1.5M business
A broker takes 10% at close — on money you earned. We charge a flat annual or monthly fee.
No more repeating your story 15 times. Tell it once, qualify buyers async, only meet the finalists.
A broker works manually. We surface hundreds of qualified buyers and filter them down to the ones worth your time.
The 200-hour problem
A brokered sale takes 200+ hours.
Ours takes about 50.
Most first-time sellers assume the broker does most of the work. They don’t. The broker finds buyers, filters them lightly, and shepherds the deal emotionally. The seller does everything else — again, for every buyer. Here’s where those hours actually go.
Four structural changes
We replaced the repeatable parts
with software.
A broker’s process is built around a broker’s tools: calendar, email, phone. Ours is built around a seller running their own process. Four changes do almost all the work.
Tell your story once.
Record a 20–30 minute seller video during onboarding. Every qualified buyer watches it before requesting a meeting. You never tell the same origin story fifteen times again.
Buyers qualify themselves.
Proof of funds, data-room review, structured questionnaire — all async, before a buyer gets near your calendar. You only meet live with buyers who've done their homework, know the background of your business and are serious about making an offer.
Offers arrive comparable.
LOIs come in through the platform in a standardized format. Price, structure, contingencies, timeline — compare three offers in ten minutes instead of three hours of conversation each.
Documents generate themselves.
When you and a buyer align, our library generates the APA, promissory note, security agreement, and supporting docs. Your attorney reviews instead of drafts — legal bills drop from $10–15K to $1.5–3K.
Broker vs platform
Different company.
Different category.
We are not a broker. We are not a cheaper broker. We are not an AI-powered broker. We’re a workflow platform — that distinction is the business. Save time and money.
Layer 3 · Creative structures
Whichever deal shape
actually gets you there.
Most sellers don’t know they want a creative structure until they see the numbers. We surface the options at the right moment — usually when you see the valuation gap between what cash buyers will pay and what a different deal shape unlocks.
All-cash buyout
Seller-financed hybrid
Management buyout
What you pay
Pricing built for software, not commissions.
Traditional brokers charge 10% of your sale price. On a $1.5M deal, that’s $150,000. Here’s what BizTender costs.
Discovery
Curious / just exploring
- ✓Readiness assessment + valuation range in under 30 min
- ✓Multi-method valuation on-platform
- ✓AI advisor onboarding
- ✓Blurred buyer interest count
Pre-Sale Readiness
1–5 years from exit
- ✓Progressive CIM building over time
- ✓Sale preparation, seller education, action items
- ✓Annual valuation re-run, track trends
- ✓Not listed yet (preparing)
Active Listing
Selling now
- ✓Custom shareable landing page — branded, professional
- ✓Seller video production
- ✓Full Excel valuation model with formulas
- ✓Unblurred buyer profiles — identity, financials, readiness
- ✓Deal Room access, all six stages
- ✓Priority buyer matching
Priority Listing
$1M+ businesses
- ✓Everything in Active Listing
- ✓Priority listed on our site + cross-listed on broker sites
- ✓Advanced scenario modeling & creative structures
- ✓Custom growth-opportunity narratives
- ✓Templated exit paperwork to save lawyer time
- ✓Direct warm intro to specialized lawyers
Two to five years out
Start the sale
before you start the sale.
You don’t wake up ready to sell. The owners who get the cleanest exits start preparing 2–5 years before close. Our $97/mo subscription is where that preparation lives — the same platform, warmed up.
How we compare
Four categories.
Only one of them is us.
Four different categories. Similar surface area, completely different shapes underneath. The biggest confusion is that we look adjacent to all of them — and we’re actually adjacent to none of them.
- Who runs the sale
- Broker
- Pricing model
- 10–12% commission
- Deal size sweet spot
- $500K – $5M
- Seller time invested
- 200+ hrs
- Async qualification
- None
- Creative deal structures
- Owner initiated
- Document generation
- Attorney drafts
- Post-close servicing
- Deal ends
- Who runs the sale
- Broker
- Pricing model
- 6–8% commission
- Deal size sweet spot
- $500K – $5M
- Seller time invested
- 180+ hrs
- Async qualification
- Partial
- Creative deal structures
- Owner initiated
- Document generation
- Attorney drafts
- Post-close servicing
- Deal ends
- Who runs the sale
- You, with software
- Pricing model
- $297/mo
- Deal size sweet spot
- $250K – $5M
- Seller time invested
- ~50 hrs
- Async qualification
- Full
- Creative deal structures
- Supported by default
- Document generation
- Engine generates, attorney reviewsComing soon
- Post-close servicing
- Note servicing + tax docsComing soon
- Who runs the sale
- Corp-dev team + PE
- Pricing model
- Enterprise SaaS ($50K+/yr) + commission
- Deal size sweet spot
- $50M – $500M+
- Seller time invested
- N/A — team of 5–15
- Async qualification
- N/A
- Creative deal structures
- Yes
- Document generation
- Deal-team drafts
- Post-close servicing
- N/A
Design partner cohort · now taking applications
We’re onboarding five to ten sellers
for our first cohort.
Run your sale on an early version of the platform. Keep the commission, save the hours, and help us shape what this becomes. Founding sellers get subscription fees waived in return for providing feedback and case study use.