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Direct, numbers-first guides on valuation, financing, and deal structure. Written by operators who have run the sale themselves, not stock-photo strangers.
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The end-to-end guide to selling your business, from your first valuation to the closing table. Every guide in pillar one connects back to this one. If you read one thing first, read this.
Pillar guide • 24min read • Updated May 2026
Read the complete guide →What this guide covers
Four pillars
Each pillar is a complete guide to one part of selling your business, with in-depth articles that go deep on the specifics.
Pillar 01
How the sale works, from the day you decide to the day you sign. Start here if you have not sold a business before.
Pillar 02
The handful of things that move your sale price, and how early you have to start. The fixes that count take one to two years.
Pillar 03
Most buyers need a loan to afford you, and what the bank approves sets the ceiling on your price. Here is how that side of the deal works.
Pillar 04
Very few businesses sell for all cash on day one. Earnouts, seller notes, and the rest of the terms decide what you really take home.
Latest
New guides and revisions across all four pillars, newest first.
SBA financing
Why a pre-qualified buyer is the only buyer worth your time.
14 min readSBA financing
Financing failure, diligence surprises, and cold feet, and how to dodge each.
17 min readSBA financing
The loan most buyers use, and why it should matter to a seller.
19 min readIncrease value
When one customer is 30% of revenue, buyers see a problem.
15 min readIncrease value
The financial presentation shift to make two to three years out.
17 min readHow to sell
The buyer's checklist, written so you can prepare for it before they ask.
20 min readToolkit
When you are ready to move from reading to doing, start here.
Tool
A free, defensible valuation framework. Run your numbers in minutes.
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Coming soonEvery stage of a sale, from the decision to closing day.
Open the tool →Tool
Coming soonEvery document a buyer will ask for, in one downloadable list.
Open the tool →The newsletter
A short, sharp read on small-business M&A: what businesses are selling for, which deal terms are moving, and what it means for your eventual exit. Free.