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Cookie Policy

Last Updated: September 19, 2026

Draft. The approved policy text is being added. The inventory below describes what this site sets today.

We use strictly necessary cookies to run BizTender. With your permission we also use Google Analytics to understand how the site is used. We do not use advertising cookies, and we do not sell advertising.

Cookies we set

NamePurposeLifetimeCategory
bt_consentRecords the choice you made here, so we do not ask again.12 monthsStrictly necessary
bt_leadRemembers the address you gave a Learn tool so a second tool does not ask for it again. Encrypted, and readable only by our server.90 daysStrictly necessary
_ga, _ga_*Google Analytics. Set only after you accept analytics, and deleted when you withdraw.13 monthsAnalytics

Other browser storage

Two Learn tools keep your own answers in your browser’s local storage so you do not lose them on reload — the buyer scorecard and the due-diligence checklist. That data stays on your device and is never sent to us by these keys.

Analytics, and what we do not send

When you accept analytics we load Google Analytics. We send the page address and, where a link carried one, the campaign tag that tells us which newsletter or post you arrived from (“utm” tags). Everything else in a web address is removed before anything is sent, so figures you typed into a tool never reach Google. We do not send your email address or any other identifier, and Google Signals and ad personalisation are switched off.

Global Privacy Control

If your browser sends a Global Privacy Control signal we treat it as a refusal of analytics and act on it without asking. You can still turn analytics on yourself in the settings below.

Changing your mind

Your choice is yours to change at any time.